Our client is a Dutch sustainable urban logistics company, headquartered in Deventer and expanding across multiple regions in the Netherlands. Operating at the forefront of zero-emission city logistics, they deliver hundreds of parcels and letters daily using cargo bikes, e-bikes, and electric vehicles - serving over 200 businesses ranging from local retailers and healthcare institutions to national e-commerce players. Their model is built on efficiency, sustainability, and a belief that cities work better without unnecessary motorised traffic. As the demand for cleaner last-mile delivery grows, so does their ambition.

Codifire provided dedicated sales representatives who work directly within the client's team, under the direction and oversight of the owner. This is not outsourced sales at arm's length - it is a fully integrated commercial operation, with Codifire's people acting as genuine members of the client's organisation.

Before deployment, Codifire worked with the client through a series of consultancy sessions to design the ideal sales funnel from the ground up. This process was as much about listening as advising: understanding the client's ambitions, their market, their ideal customer, and the way they want to grow. The result was a structured, tailored funnel - built around the client's specific goals and designed to generate consistent, qualified pipeline across their target regions.

The insights and architecture developed during this process have created the commercial foundation the client needed to pursue serious, sustained growth - with a realistic path to expanding their revenue by up to 75%.

Two years into the collaboration, the impact is visible across three dimensions: cost, quality, and continuity.

Commercially, the client now operates with a structured sales function that runs consistently - not dependent on one person, not disrupted by turnover, and not limited by geography. The funnel produces leads and opportunities at a pace the business previously could not achieve, and the team on the ground converts them with the knowledge and ownership of people who are genuinely part of the company.

The cost efficiency of this model compared to building an equivalent local team is significant. And perhaps most importantly, the continuity it provides means the client can plan for growth rather than simply react to it - which, for a company with the ambition to become the leading sustainable logistics player across Dutch city centres, is exactly the foundation needed.